Introduction to Data Segment Analytics

Overview

When running an A/B Test, you can obtain data analysis results collected from all test subjects. Hackle provides a way to analyze data in more detail based on these results.

For example, the following types of analyses are possible:

• Analysis by platform used by users (PC web, Mobile web, Mobile App)

• Analysis by OS used by users (Windows, Mac, Android, Linux)

• Analysis by app version used by users

• Analysis by user membership tier

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Preparing for Detailed Analysis

The following steps are required for detailed analysis:

1. Define Segment Criteria

   • Segment Criteria refers to the subject of the detailed analysis, which can be thought of as a grouping of entities with similar characteristics or within a defined range.

   • For example, if the goal is "to analyze by OS used by the user," the Segment Criteria would be OS.

2. Define Segment Items

   • The items selected for analysis from among the values that the Segment Criteria can have.

   • For example, if OS is selected as the Segment Criteria, the Segment Items can include Android, iOS, Windows, MacOS, etc.

3. Collect Data

   • Define properties (Property) matching the Segment Criteria and Segment Items.

   • Collect data to analyze through property collection. Hackle SDK integration is required for data collection.