> For the complete documentation index, see [llms.txt](https://docs.hackle.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hackle.io/en/crm-marketing/in-app-message-guide.md).

# In-App Message

{% hint style="success" %}
Use Hackle In-App Messages to easily deliver personalized information, discounts, and promotions to your users.
{% endhint %}

## What is an In-App Message?

In-App Message is one of the CRM channels for effectively delivering messages to users within your service. It primarily delivers desired messages to users in popup form while they are using the service. In-App Messages consist of images and concise copy that capture users' attention. Additionally, since you can deliver context-aware, targeted messages to users while they are actively using the service, you can expect high conversion rates.

![](/files/36fXzuAd8ReQLvY2EKNg)

## Advantages of Hackle In-App Messages

Using In-App Messages lets you improve user experience and achieve various marketing outcomes.

<table data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td><strong>High Open Rate</strong><br>Displayed inside the service for users to check quickly, guaranteeing a high open rate.</td></tr><tr><td><strong>Encourage User Engagement</strong><br>Enables direct interaction while using the service, boosting engagement and usage rates.</td></tr><tr><td><strong>Multiple Message Types</strong><br>Choose the right type for the situation from popup, banner, bottom sheet, rolling messages, and more.</td></tr><tr><td><strong>Customized Targeting</strong><br>Precisely target users based on user properties and specific event trigger moments.</td></tr><tr><td><strong>Message Composition</strong><br>Freely compose images, text, buttons, and links tailored to the campaign audience.</td></tr><tr><td><strong>Message A/B Test</strong><br>Optimize message content with A/B Tests.</td></tr><tr><td><strong>Campaign Management</strong><br>Integrated management of scheduled delivery, exposure frequency adjustment, and automatic performance measurement.</td></tr></tbody></table>


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