# Push Message

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Improve retention and engagement instantly with Hackle Push Messages.
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## What is a Push Message?

A Push Message is an effective CRM channel that delivers important information concisely through mobile apps or the web, and encourages user interaction. Because messages can be delivered even to users who are not actively using the service, you can capture user attention and improve engagement and retention.

![](/files/1MGax9vOiRrYmwc4wA2T)

## Benefits of Hackle Push Messages

Using Push Messages helps you improve user experience and achieve various marketing goals.

<table data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td><strong>Effective Information Delivery</strong><br>Deliver important information to customers who are not using the service through concise messages.</td></tr><tr><td><strong>User Acquisition and Retention</strong><br>Reactivate inactive customers to improve retention and business<br>performance.</td></tr><tr><td><strong>Driving User Engagement</strong><br>Drive re-entry and engagement even when users are not using the service.</td></tr><tr><td><strong>Cohort Targeting</strong><br>Target dynamically updated cohorts based on events to send messages.</td></tr><tr><td><strong>Campaign Management</strong><br>Protect customer experience with scheduled delivery and exposure frequency control for the same user.</td></tr><tr><td><strong>Campaign Performance Measurement</strong><br>Measure not only delivery and click-through rates but also purchase funnel conversions after message clicks.</td></tr><tr><td><strong>Personalized Message Composition</strong><br>Personalize messages using nicknames, purchase history, membership tiers, and more.</td></tr><tr><td><strong>Message A/B Test</strong><br>Optimize messages with A/B Tests to maximize campaign performance.</td></tr></tbody></table>


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