# Kakao Message

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Boost your business results with personalized KakaoTalk messages that reach customers directly
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![](/files/0wUu4dDmViHziGU9ZjdF)

## What is Kakao Biz Message?

Kakao Biz Message is a powerful CRM channel for effectively delivering important information and driving user interactions through KakaoTalk.

You can send KakaoTalk messages directly to users who are not currently using your service, effectively capturing their attention to improve engagement and retention.

## Advantages of Hackle Kakao Biz Message

Using Kakao Biz Message lets you improve user experience and achieve various marketing outcomes.

<table data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td><strong>Effective Information Delivery</strong><br>Deliver important information via KakaoTalk even to customers who do not use the app.</td></tr><tr><td><strong>Friendtalk/Alimtalk Support</strong><br>Send both promotional Friendtalk messages and informational Alimtalk notifications.</td></tr><tr><td><strong>User Acquisition and Retention</strong><br>Reactivate inactive customers with high-open-rate KakaoTalk messages and improve retention.</td></tr><tr><td><strong>Drive User Engagement</strong><br>Users can re-enter the service with a single button click, effectively driving engagement.</td></tr><tr><td><strong>Journey-based Campaign Design</strong><br>Design personalized campaigns aligned with the user journey based on events/properties.</td></tr><tr><td><strong>Cohort Targeting</strong><br>Target dynamically updated cohorts based on events to send messages.</td></tr><tr><td><strong>Campaign Management</strong><br>Protect customer experience with scheduled delivery and exposure frequency control for the same user.</td></tr><tr><td><strong>Campaign Performance Measurement</strong><br>Deeply measure not only send and receive rates but also purchase funnel conversions after service entry.</td></tr><tr><td><strong>Personalized Message Composition</strong><br>Personalize messages using nicknames, coupons based on purchased products, or tier-specific events.</td></tr><tr><td><strong>Message A/B Test</strong><br>Optimize messages with A/B Tests to maximize campaign performance.</td></tr></tbody></table>

## Direct KakaoTalk Send vs. Webhook Send

<table><thead><tr><th width="131.02734375">Category</th><th>Direct KakaoTalk Send</th><th>Webhook Send</th></tr></thead><tbody><tr><td><strong>Hackle Support</strong></td><td><strong>Supported</strong></td><td><strong>Supported</strong></td></tr><tr><td><strong>Advantages</strong></td><td><ul><li>Free to configure message campaigns</li><li>Event-based automation possible</li><li>No development required after initial setup</li></ul></td><td><ul><li>Can leverage existing vendor contract terms</li><li>Use prepaid amounts as-is</li></ul></td></tr><tr><td><strong>Disadvantages</strong></td><td><ul><li>Registration of KakaoTalk Channel in Hackle required</li></ul></td><td><ul><li>Development team involvement required when changing messages</li><li>Less flexibility for marketing team</li></ul></td></tr></tbody></table>


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