# Campaign Report

A Campaign Report is a feature that provides comprehensive performance analysis showing how much various CRM campaigns — such as Push Messages, Kakao Messages, and SMS — have contributed to actual business goals.

Beyond simple open rates or click rates, you can verify the tangible value of a campaign with data: **'which message actually led to a customer's final purchase'** and **'whether a message influenced a purchase even if it wasn't clicked'**. Use CRM performance analysis to improve your campaign strategy based on data and prove results.

![](/files/0Nn8NALzkmTZuHQsQdRP)

* **Customized Performance Measurement** You can set the key actions that match your business and campaign goals — not just 'purchase completed', but also 'sign-up', 'add to cart', 'event participation', and more — as 'conversion goals' to measure performance.
* **Analyzing Hidden Contribution of Messages** Measure not only 'direct conversions' where a user clicked the message and converted immediately, but also 'indirect conversions' where a user viewed the message and then visited the app/web and converted later. This lets you capture the hidden influence of messages that you may have been missing.
* **Clear Data-driven Decision Making** Compare campaign performance using the same criteria to clearly identify which message was most effective. Data-driven decision making becomes possible — reinforce successful strategies and improve inefficient ones.
* **Funnel Data at a Glance** Performance data based on your configured criteria is provided as a table chart showing step-by-step figures from 'send → click → ... → final conversion'. Intuitively identify at which stage users primarily drop off and find areas for improvement.


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