Funnel
Once the A/B Test is correctly implemented and traffic is allocated so that users are exposed to the A/B Test, you can view the test results within 1 hour.
After that, results are updated approximately every 1 hour, and you can view data from the A/B Test start date up to a maximum of 30 days.
Analyzing Funnel Results
Step: You can view the step name, configured event, and filter information. Hovering over a step shows more detailed information.
Data Table: A table showing conversion rate, user count, and improvement rate vs. Group A by step and by group.
Conversion Rate: The proportion of users in Step 0 of the test group who triggered the event at each step.
User Count: The number of users (Unique Users) who triggered the event at each step.
Improvement Rate vs. Group A: The relative difference between Group A's user conversion rate and that test group's user conversion rate. In particular, when the p-value is less than 0.05, it is considered statistically significant and displayed in green.
Graph: A line graph showing the conversion rate per step. Each test group is represented as a separate line. Hovering over the graph shows detailed information for that step.
Conversion Rate from Step 0: The proportion of users in Step 0 of the test group who triggered the event at each step.
Conversion Rate from Previous Step: The proportion of users in the immediately preceding step of the test group who triggered the event at each step.
Improvement Rate vs. Group A: The relative difference between Group A's user conversion rate and that test group's user conversion rate.
p-value: A value that expresses the reliability of A/B Test results. A lower p-value indicates higher reliability. In particular, when less than 0.05, it is considered statistically significant and a Significant badge is displayed.
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