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Text Message / SMS

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Boost your business performance with text messages that reliably reach your customers.

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Overview

Hackle's text message campaign is a CRM Marketing solution that provides direct and immediate communication to customers via SMS/LMS/MMS. By leveraging the universality of text messages receivable on all mobile phones, it guarantees high delivery rates and immediacy.

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Key Features

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1. Support for Various Message Types

  • SMS (Short): Send concise messages within 90 bytes

  • LMS (Long): Deliver detailed information up to 2,000 bytes

  • MMS (Multimedia): Deliver text up to 2,000 bytes with files up to 300KB

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2. Advanced Targeting System

  • Segment Targeting: Precise targeting based on user attributes and behavioral patterns

  • Cohort-based Send: Message sending to dynamically updated user groups

  • Personalized Messaging: Compose personalized messages using user names, purchase history, remaining points, etc.

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3. Smart Campaign Management

  • Fatigue Management: User-specific send frequency management to prevent excessive message sending

  • Rate Limit: Rate limit management for service stability

  • Scheduled Send: Message scheduling for a specific date and time

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4. Automated Journey Design

  • Event-based Send: Automatic message sending when a specific event occurs (registration, purchase, churn, etc.)

  • Multi-step Journey: Automatic follow-up message sending based on user responses

  • Conditional Branching: Personalized message flows based on user attributes and behavior

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Key Benefits

Effective Information Delivery Reliably deliver messages even to customers who are not using the app, with a delivery rate of over 99%.

Immediacy / Urgency Notification Optimization Messages are delivered within seconds of sending, optimized for urgent notifications such as payment and delivery.

User Acquisition and Retention Reactivate inactive customers via text messages to improve retention and business performance.

Integrated Campaign Management Manage campaign design, execution, and performance analysis within the Hackle platform.

Cohort Targeting Target dynamically updated cohorts based on events to send messages.

Campaign Performance Measurement Deeply measure not only delivery and reception rates but also purchase funnel conversions.

Personalized Message Composition Personalize messages using nicknames, purchase history, membership tiers, and more.

Journey-based Campaign Design Design personalized campaigns tailored to user journeys based on events/properties.

Message A/B Test (Coming Soon) Optimize messages with A/B Tests to maximize campaign performance.

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