URL Test

What is a URL Test?

A URL Test is a feature for testing multiple variations with the purpose of hypothesis validation, just like an A/B Test. You can input URLs corresponding to the control group and treatment groups to see how each variation affects your metrics.

Who should use this?

• Those who frequently change landing page structure and content and want to optimize quickly

• Those who find it difficult to run A/B Tests as often as desired due to limited development support

• Those who were looking for an A/B Test solution to replace Google Optimize after its discontinuation

👉 View URL Test success stories

How does a URL Test work?

Suppose there is an original version (Group A) and modified versions (Group B, C, D...) to be tested.

When users enter Group A, they are randomly redirected to Group A, B, C, D... and each URL is exposed with a 1/N probability.

• Group A: [ www.example.com/product/10] - 25% distribution

• Group B: [ www.example.com/product/11] - 25% distribution

• Group C: [ www.example.com/product/12] - 25% distribution

• Group D: [ www.example.com/product/13] - 25% distribution