Data Analytics Tips

Basic Chart Tips

This document covers basic charts that you can create right away after completing SDK integration, without needing to insert separate event names or event properties.

Use the properties auto-collected by Hackle to discover the following insights.

Visit Metrics

How to monitor DAU

• In Data Analytics > Analysis Items, select Any Event and User Count to view the number of users who enter every day.

• (Advanced) To break down by device type, you can configure as follows:

  • User Group > Platform = web

Web users only

Mobile users only

How to monitor MAU

To view Monthly Active Users, go to Data Analytics > Insight and change the result query interval to Monthly.

Detailed Visitor Analysis

How to view daily visit count and unique visitor count at a glance

To view visit count and unique visitor (Unique User) separately, configure as follows:

• Insight > Analysis Items > Any Event, Count / Any Event, User Count

How to check OS types and their share among users

To view both the types of OS used by service users and the share of each OS, configure as follows:

• Insight > Analysis Items > Any Event, User Count

• Group By > [User] osName

• Select the [Pie Chart] type from the upper right of the graph

How to check browser types and their share among users

To view both the types of browsers used by service users and the share of each browser, configure as follows:

• Insight > Analysis Items > Any Event, User Count

• Group By > [User] browserName

• Select the [Pie Chart] type from the upper right of the graph

User Activation Analysis

Retention data requires time for data to accumulate, so you cannot see values immediately. However, if you create the following configurations, you will be able to view the data over time.

How to check visitors' 7-day Daily Retention

You can view Retention data even with only SDK integration completed.

• Data Analytics > Retention > Analysis Items > Start Event Any Event, Goal Event Any Event

• Query period: 7 days / Query interval: Daily

How to check visitors' 30-day Daily Retention

For services with long usage cycles, you can view with a different query interval such as weekly or monthly.

• Data Analytics > Retention > Analysis Items > Start Event Any Event, Goal Event Any Event

• Query period: 30 days / Query interval: Weekly