Data Analytics Tips
Basic Chart Tips
This document covers basic charts that you can create right away after completing SDK integration, without needing to insert separate event names or event properties.
Use the properties auto-collected by Hackle to discover the following insights.
Visit Metrics
How to monitor DAU
In Data Analytics > Analysis Items, select
Any EventandUser Countto view the number of users who enter every day.

(Advanced) To break down by device type, you can configure as follows:
User Group > Platform = web


How to monitor MAU
To view Monthly Active Users, go to Data Analytics > Insight and change the result query interval to Monthly.

Detailed Visitor Analysis
How to view daily visit count and unique visitor count at a glance
To view visit count and unique visitor (Unique User) separately, configure as follows:
Insight > Analysis Items > Any Event,
Count/ Any Event,User Count

How to check OS types and their share among users
To view both the types of OS used by service users and the share of each OS, configure as follows:
Insight > Analysis Items >
Any Event, User CountGroup By >
[User] osNameSelect the
[Pie Chart]type from the upper right of the graph

How to check browser types and their share among users
To view both the types of browsers used by service users and the share of each browser, configure as follows:
Insight > Analysis Items >
Any Event, User CountGroup By >
[User] browserNameSelect the
[Pie Chart]type from the upper right of the graph

User Activation Analysis
Retention data requires time for data to accumulate, so you cannot see values immediately. However, if you create the following configurations, you will be able to view the data over time.
How to check visitors' 7-day Daily Retention
You can view Retention data even with only SDK integration completed.
Data Analytics > Retention > Analysis Items > Start Event
Any Event, Goal EventAny EventQuery period:
7 days/ Query interval:Daily

How to check visitors' 30-day Daily Retention
For services with long usage cycles, you can view with a different query interval such as weekly or monthly.
Data Analytics > Retention > Analysis Items > Start Event
Any Event, Goal EventAny EventQuery period:
30 days/ Query interval:Weekly

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