Data Report Template
Use Data Report Templates to create reports quickly and easily. By selecting just a few key events, you can view multiple charts needed for analysis all in one place.
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CRM Campaign Performance Analysis Report
The CRM Campaign Analysis Report template is a feature that helps you examine CRM campaign performance in more detail. Configure the user journey after a user views a CRM message (In-App Message, Push Message) and analyze campaign performance by checking how many of the users who responded to the message completed subsequent actions.
Creating a Report
You can create an analysis report via CRM Campaign Analysis Report in the menu sidebar or Compare multiple campaigns at once in the CRM list. You can preview what a campaign analysis report created using the report template looks like using virtual data. Click Check My Campaign Performance in the upper right to get started.
Select Campaigns: Select the campaigns you want to review. You can select all CRM marketing messages, and up to 30 campaigns can be selected.
Select Key Events: Select the events corresponding to the subsequent actions of users who viewed those campaigns. Up to 8 events can be added.
Check Campaign Performance: Clicking this creates a new report based on the configured settings. The created report can be viewed in the Data Report list.
TIP: Select campaigns with the same goal and view and analyze them together in a single report.
Please select campaigns that have data available for review.
Campaigns in [Draft] or [Completed] status cannot be analyzed.
You can view charts created based on the selected campaigns and events. In individual charts, you can check the click conversion rate and subsequent event conversion rate for CRM campaigns. Modify the chart conditions as needed—such as comparing periods, adding user groups, and viewing conversion rate trends—to analyze campaigns as desired.
For accurate data analysis, please activate all events used in the chart!
Key Metrics Report Template (Coming Soon)
Are you keeping a close eye on key metric data for your service or feature? The Key Metrics Report Template lets you see at a glance what path users take to perform key actions, and where they drop off.
For Purchase Conversion Rate, one of the key metrics, simply select a few events such as [View Product] > [Attempt Purchase] > [Complete Purchase]. Various key metrics including conversion rates let you analyze user behavior and identify problems in the conversion process. Retention metrics help you analyze how frequently users revisit to improve loyalty, and key action flows and average dwell time help you optimize the user experience.
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