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For the complete documentation index, see llms.txt. This page is also available as Markdown.

Optimizing Conversion

An example of increasing purchase and payment conversion with Remote Config and A/B Tests.

The conversion screen is the step right before a user completes their goal action. Optimizing this step can have a large impact on conversion rate.

Experiment Ideas

  • Conversion benefits: Compare purchase, subscription, and membership benefits by user segment.

  • Payment benefit copy: Check the effect of discount rate, discount amount, and interest-free installment copy.

Use Remote Config to change frequently updated benefits without a deployment. A/B Tests let you check the response quickly.

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