> For the complete documentation index, see [llms.txt](https://docs.hackle.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hackle.io/en/remote-configs/ab-test-example/how-to-optimize-join.md).

# Optimizing Acquisition and Sign-up

An example of increasing sign-up conversion with Remote Config and A/B Tests.

Sign-up is the first step where an acquired user shows interest in your service. Optimize the sign-up flow and its benefits to deliver a better experience.

### Experiment Ideas

* **Sign-up process:** Compare the number of steps and the input fields.
* **Sign-up CTA button:** Find the button copy that improves conversion.
* **Sign-up benefits:** Compare the effect of coupons, points, and free shipping.

![Sign-up prompt screen](https://143363954-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyAVlNQhS253reum0Ce94%2Fuploads%2Fgit-blob-31b5e698452527948d6d5b7f200c949ab4a91c3d%2F9a7d47b-image_a9a62608cb5ce496.png?alt=media)

![Information entry step during sign-up](https://143363954-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyAVlNQhS253reum0Ce94%2Fuploads%2Fgit-blob-a26882708894a24fc9d78d5b901ef1f1aa71e005%2F9114b34-image_f1820d16a56d321c.png?alt=media)


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