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Optimizing Acquisition and Sign-up

An example of increasing sign-up conversion with Remote Config and A/B Tests.

Sign-up is the first step where an acquired user shows interest in your service. Optimize the sign-up flow and its benefits to deliver a better experience.

Experiment Ideas

  • Sign-up process: Compare the number of steps and the input fields.

  • Sign-up CTA button: Find the button copy that improves conversion.

  • Sign-up benefits: Compare the effect of coupons, points, and free shipping.

Sign-up prompt screen
Information entry step during sign-up

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