# Step 2. Sending Re-engagement Push Messages to Churned Users

### If more users are abandoning your service or shopping cart

If users are no longer entering your service or abandoning their orders, you can boost purchase rates simply by sending a Push Message to those users.\
If you created a Cohort in the previous step, use that Cohort to send a Push Message.

![](/files/bDbz9kfvZrAhD7956UwF)

{% stepper %}
{% step %}
**Go to the Push Message screen and click the Create button.**

![](/files/NfB3K4QuBCWOG6xIcVI6)
{% endstep %}

{% step %}
**Configure the content to send as a Push Message.**

Let's send a Push Message with content about issuing a discount coupon to users who abandoned their order.

![](/files/rR0OIzqssQYONFNT3Fbc)

<table><thead><tr><th width="212.3359375">Type</th><th>Title</th><th>Body</th></tr></thead><tbody><tr><td>1. Discount Coupon / Promotion</td><td>A special discount coupon has arrived!</td><td>(AD) Download the coupon now and get up to 50% off items in your cart!</td></tr><tr><td></td><td>Check your re-visit thank you coupon :)</td><td>(AD) A special discount just for <code>000</code>! Log in now to check your coupon.</td></tr><tr><td></td><td>Come back and get a 20% discount coupon!</td><td>(AD) Been a while? Re-visit now and get a <code>20</code>% discount coupon. Use it right away!</td></tr><tr><td></td><td>Claim your re-visit thank you coupon!</td><td>(AD) Thank you for coming back! Use your special discount coupon.</td></tr><tr><td></td><td>3 days only! Don't miss this limited promotion</td><td>(AD) A special sale running for <code>00</code> hours only — check it out now!</td></tr><tr><td></td><td>This weekend only — special promotion!</td><td>(AD) A special promotion available this weekend only! Don't miss it!</td></tr><tr><td>2. New Feature Update Notification</td><td>A new feature has been updated in <code>000</code></td><td>Try the newly updated feature and enjoy a more convenient service!</td></tr><tr><td>3. Birthday / Anniversary Celebration and Benefits</td><td>Happy birthday, <code>000</code>! A special benefit is waiting for you.</td><td>(AD) Receive the special benefit we've prepared for your birthday! Check it now.</td></tr><tr><td></td><td>Happy special day, <code>000</code>!</td><td>(AD) We've prepared a special benefit for you.</td></tr><tr><td>4. Recommended Products &#x26; Services Notification</td><td>Your personalized product recommendations have arrived</td><td>(AD) Check out the <code>recommended products</code> we've prepared just for <code>000</code>! View now.</td></tr><tr><td></td><td>We found products that suit you, <code>000</code>!</td><td>(AD) Check out the <code>product</code> we've specially recommended for <code>000</code>! View it now.</td></tr></tbody></table>

{% content-ref url="/pages/16NcHeruXG52BFBlCLXy" %}
[Push Message Recommended Templates](/en/crm-marketing/push-message-guide/recommended-templates.md)
{% endcontent-ref %}

**Adding Personalization Variables**

Personalized marketing is effective at capturing customer attention and driving engagement.\
Through tailored content and offers, customers become more interested, which leads to higher engagement.

Send personalized messages to your users to improve the open conversion rate of your Push Messages.

![](/files/qgHkhfaiPHHwsupoI7Y0)

<table><thead><tr><th width="160.15234375">Type</th><th>Message</th></tr></thead><tbody><tr><td>Based on Previous Purchases</td><td>[Customer Name], did you enjoy the [purchased product] you bought before?<br>Check out [related products] now at a discounted price!</td></tr><tr><td>Cart-Based</td><td>[Customer Name], the [product name] in your cart is still waiting for you!<br>Purchase now and get a discount.</td></tr><tr><td>Personalized Recommendation</td><td>[Customer Name], we've prepared new products we think you'll love!<br>Check out [recommended product] and claim a discount.</td></tr><tr><td>Special Benefit Offer</td><td>[Customer Name], don't miss the special benefit we've prepared!<br>Re-visit now and receive a [discount amount/rate]% coupon for your next purchase.</td></tr></tbody></table>
{% endstep %}

{% step %}
**Select the Cohort to send the Push Message to**

Select the Cohort you created in the previous step.

![](/files/v9eEAa6I8KNYt74XCpjq)

{% content-ref url="/pages/aTomFUwYBRfWGBn1X1qV" %}
[Step 1. Finding Churned Users](/en/use-cases/bounced-users.md)
{% endcontent-ref %}
{% endstep %}

{% step %}
**Preview the test using a push token**

In the test send popup, select a platform and enter the push token of the device you want to receive the test message on — so you can preview what your customers will actually receive.

![](/files/lWMZvvlxSSD21vCQlcLG)
{% endstep %}

{% step %}
**Send the Push Message**

Once all settings are complete, you can send the message to the configured Cohort.\
By sending personalized messages when churned users take a specific action, you can improve service re-entry rates and purchase conversion rates.

**Send a message when a user adds a product to the cart but does not purchase**

When a user abandons the cart, you can send a personalized message at the right time to encourage them to return.

* Select **Event-based** from the send type options.
* Select the event `add_to_cart` that measures adding items to the cart as the trigger event.
* In the wait time, set the time delay between when the trigger event occurs and when the message is sent (e.g., 24 hours).

![](/files/uoSNJIb9nEJ3L4MzeQ4M)

**Send special discount coupon messages every weekend**

Send special discount coupon messages at a scheduled time to users who abandoned the payment step to improve purchase conversion rates.

* From the send type options, select **Schedule-based** and choose **Recurring Send**.
* We will send a coupon message every Friday evening that can be used on weekends.
* Select the recurrence interval and configure the day and time to send.

![](/files/wFBeY6G2gZnHrJ8hT0oy)

{% content-ref url="/pages/jijFoP1pGiiQp2cBF8S9" %}
[Send Push Messages](/en/crm-marketing/push-message-guide/send.md)
{% endcontent-ref %}
{% endstep %}
{% endstepper %}

Did users who saw the Push Message return to your service?

Here's how you can use Hackle to improve not just visits, but conversion rates as well!


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