# Hackle vs Optimizely

## Purpose

This document was written to compare the key technical differences between Hackle A/B Testing and Optimizely, and to explain the additional advantages Hackle provides.

Hackle offers faster metric analysis at a more reasonable price compared to Optimizely.

## Key Differences Summary

| Category                 | Hackle                                                                                            | Optimizely                                                         |
| ------------------------ | ------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------ |
| **Metric Configuration** | Custom metric setup (numerator/denominator), segment filtering, advanced metrics such as AOV/ARPU | Primarily preset metrics                                           |
| **Analysis Features**    | Segment-based deep analysis, real-time Funnel Analysis integrated                                 | Basic A/B Test result analysis                                     |
| **Pricing**              | Free plan and usage-based billing (MAU), monthly contract supported                               | Fixed annual contract based on MAU                                 |
| **Technical Support**    | Korean-language support from a local support team (real-time communication available)             | Support through overseas offices (time zone and language barriers) |
| **Test Stability**       | Running experiments continue even when MAU quota is exceeded                                      | All experiments automatically stop when MAU quota is exceeded      |
| **Result Updates**       | Results updated on an hourly basis regardless of data volume                                      | Result updates may be delayed as data volume grows                 |

***

## Detailed Description

#### 1. Flexible Metric Configuration

Hackle allows you to customize the numerator and denominator of metrics using any event you want, and provides a feature to filter metrics based on specific user segments.\
This enables precise measurement of business-critical metrics like AOV (Average Order Value) and ARPU (Average Revenue Per User) — in addition to basic conversion rates.

#### 2. Segment-Based Deep Analysis

You can segment and analyze metrics across various criteria such as platform (iOS, Android, Web), app version, and user properties (e.g., membership tier, first purchase status).\
Based on the property information passed via the SDK, you can check the impact of specific segments on experiment results without any additional configuration.

#### 3. Integrated Data Analytics

In addition to A/B Testing, advanced data analysis features such as data insights and User Funnel Analysis are provided together.\
This enables data-driven decision-making from hypothesis formation through to result interpretation.

#### 4. Reasonable Pricing

Hackle offers a flexible usage-based billing policy with a monthly contract option, lowering the barrier to adoption and enabling cost-effective operations.\
Optimizely generally has a high fixed-cost policy based on annual contracts.

#### 5. Rapid Technical Support

Hackle's locally based technical support team resolves issues quickly in Korean, ensuring smooth communication and stable service operation.\
Optimizely provides technical support through overseas offices, which can lead to time zone and language barriers.

#### 6. Uninterrupted Testing Environment

Hackle does not stop running experiments even when the quota is exceeded, allowing tests to be completed stably without data loss.\
Optimizely stops all running A/B Tests when the monthly active user (MAU) quota set for the plan is exceeded.

#### 7. Fast Result Update Cycle

Hackle updates A/B Test results quickly on a consistent hourly basis regardless of data volume. This enables fast result review and decision-making.\
With Optimizely, result updates may be delayed as the accumulated data volume grows.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.hackle.io/en/getting-started/compare-and-faq/optimizely-vs-hackle.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.