Measure Webhook Performance

Use Hackle's powerful data analytics capabilities to deeply measure campaign performance.

Step 1. Select a Campaign

From the Webhook menu in the Dashboard, select the campaign whose performance you want to review.

Select a webhook campaign

Step 2. View Summary Statistics

For campaigns with a sending history, you can quickly check simple statistics at the top.

You can easily see the number of sends and delivery success rate at a glance.

Clicking the Analyze Detailed Performance button in the upper right corner takes you to the screen where you can analyze the performance data for that campaign.

Step 3. Detailed Performance Analysis

You can easily analyze the send events of the selected campaign in a funnel chart.

Send statistics summary

Funnel chart analysis

Step 3-1. Default Settings

Default analysis conditions

The meaning of each event is as follows:

• Number of sends (UV): $webhook_send

• The identifier criteria are configured the same as the cohort set as the target. (device_id or user_id)

• The query period is the same as the campaign's send period.

Step 3-1. Additional Analysis

Want to know the conversion rate after webhook sending?

Select the desired event (e.g., coupon application, purchase completion) at an analysis step, and you can immediately see the conversion rate that occurred after the webhook was sent.

Need to compare by user group?

Set the desired user group (e.g., Android, iOS users) in the right-hand user group section, and you can easily compare conversion rates by user group.

Conversion rate comparison by user group