Service Notice Campaign
If you're unsure about which campaign to run and how to set it up, refer to this template document.
We recommend cohorts for setting campaign targets by target and purpose, along with appropriate send types for each message. Replace the event keys with those used in your actual workspace.
1. Send a Notice Push
Target & Purpose
Send important notice messages to all users currently using the service to minimize disruption to service usage.
Content
Send notice messages such as policy changes and service update announcements.
Message Examples
Service Temporary Suspension Notice
The service will be temporarily suspended for server upgrade work. (Time: 0/0 00:00 ~ 00:00)
Service Maintenance
Privacy Policy Change Notice
[Service name]'s privacy policy has been updated. Please check as it contains important information!
Notice
A new version has been updated!
[Service name] has improved usability based on your feedback. Update now!🙌
Update Notice
Message Content
Send Target
All users
Send Settings
You can send the notice N times repeatedly to ensure it is well delivered.
Send Type: Schedule-based (Recurring Send)
2. Payment and Subscription Status
Target & Purpose
Send push messages for notifications such as payment success/failure, subscription renewal, and free trial expiration.
Content
Send Informational Messages about payments and subscriptions. These can be sent to all users regardless of their marketing subscription consent.
Message Examples
Your free trial is ending soon
Your membership will auto-renew, and a monthly fee of 0000 KRW is scheduled to be charged on month/day.
Free Trial
Payment failed
Please return to the app and try again
Payment
Message Content
Send Target
Cohort setup example: Event type cohort
Required event: membership_subscription
Send Settings
Send the message one week before the subscription expiration date.
Send Type: Schedule-based (Scheduled Send)
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