Service Notice Campaign

If you're unsure about which campaign to run and how to set it up, refer to this template document.

We recommend cohorts for setting campaign targets by target and purpose, along with appropriate send types for each message. Replace the event keys with those used in your actual workspace.

1. Send a Notice Push

Target & Purpose

Send important notice messages to all users currently using the service to minimize disruption to service usage.

Content

Send notice messages such as policy changes and service update announcements.

Message Examples

Title	Content	Topic
Service Temporary Suspension Notice	The service will be temporarily suspended for server upgrade work. (Time: 0/0 00:00 ~ 00:00)	Service Maintenance
Privacy Policy Change Notice	[Service name]'s privacy policy has been updated. Please check as it contains important information!	Notice
A new version has been updated!	[Service name] has improved usability based on your feedback. Update now!🙌	Update Notice

Message Content

We recommend landing on a screen where users can view the detailed notice content when they click the push notification to enter the service.

Send Target

• All users

Send Settings

You can send the notice N times repeatedly to ensure it is well delivered.

• Send Type: Schedule-based (Recurring Send)

2. Payment and Subscription Status

Target & Purpose

Send push messages for notifications such as payment success/failure, subscription renewal, and free trial expiration.

Content

Send Informational Messages about payments and subscriptions. These can be sent to all users regardless of their marketing subscription consent.

Message Examples

Title	Content	Topic
Your free trial is ending soon	Your membership will auto-renew, and a monthly fee of 0000 KRW is scheduled to be charged on month/day.	Free Trial
Payment failed	Please return to the app and try again	Payment

Message Content

Send Target

• Cohort setup example: Event type cohort

  • Required event: membership_subscription

Cohort setup

Send Settings

Send the message one week before the subscription expiration date.

• Send Type: Schedule-based (Scheduled Send)