Personalized Message Campaign Template Based on Customer Interests

If you're unsure about which campaign to run and how to set it up, refer to this template document.

We recommend cohorts for setting campaign targets by target and purpose, along with appropriate send types for each message. Replace the event keys with those used in your actual workspace.

Campaign to Improve Purchase Conversion Using Interest Product Information

Target & Purpose

The goal is to use information about products/brands that customers have shown interest in to improve purchase conversion rates and encourage their purchasing decisions.

Content

Send personalized messages with news alerts about promotions including products the customer expressed interest in, as well as exclusive coupons for those products. Through personalized messages, you can achieve click-through rates more than 5 times higher than regular push messages.

Message Examples

Title	Content
5% off new arrivals from [Brand] you saved	👉 A chance to buy [Brand]'s new products at a discounted price!
💌 Discount news has arrived	Meet [Product] from your cart at a 15% reduced price
🔔 [Category] promotion ends tomorrow	The [Category] promotion you frequently shop is ending tomorrow. Click now for up to 60% off.

Message Content

• Personalized message example: User properties, API properties

  • Required properties: name (user name), brand_name (brand name), product_name (product name)

TIP To use API properties, you must configure [API-based] send in the send settings. When calling the API for personalized messages, make sure the properties used in the personalized message are included.

Cohort

• Cohort setup example: Event type cohort

  • Required events: add_to_favorite (add to favorites), view_item (visit specific product detail page)

Send Settings

Send messages timed to when the brand's discount promotion starts.

• Send type: API-based 👉 Learn more about API-based send

  • Write your code based on the sample code. You need to insert the campaign key and Hackle API key.

  • If you added API properties to the personalized message, make sure to include apiProperties in the code.

  • The message is sent when the API is triggered.