(To be deleted) Push Message Recommended Templates

If you're unsure about which campaign to run and how to set it up, refer to this template document.

We recommend cohorts for setting campaign targets by target and purpose, along with appropriate send types for each message. Replace the event keys with those used in your actual workspace.

• For a detailed guide on creating cohorts 👉 Create Cohort

• For a detailed guide on sending push messages 👉 Sending Push Messages

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Customer Retention Campaign

1. New Member Welcome Campaign

Target & Purpose: Encourage newly registered customers to use the service Content: Welcome message, exclusive coupon issuance Message Example

• Required Event: signup (member registration)

• Cohort Setup Example: Event type cohort

  

2. Inactive Customer Re-engagement Campaign

• Target & Purpose: Nudge customers who have not recently used the service to prevent them from fully churning

• Content: Content recommendations, new product introductions

• Message Example

  
• Required Event: $session_start (new session start, Hackle auto-collected) or Any event (sum of all events, Hackle auto-generated)

• Cohort Setup Example: Event type cohort

  

Interest-Based Personalized Message Campaigns

1. Campaign to Improve Purchase Conversion Using Interest Product Information

• Target & Purpose: Send promotional information about products that customers have shown interest in but haven't purchased to encourage buying

• Content: Notifications about promotions including products the customer expressed interest in, exclusive coupons for those products, etc.

• Message Example

  
• Required Event: add_to_favorite (add to favorites), view_item (visit specific product detail page)

• Cohort Setup Example:

2. Campaign to Increase Purchase Frequency Using Favorite Brand Information

Target & Purpose

Provide information about brands that customers have shown interest in or frequently purchased (brands with loyalty) to encourage continued purchases.

Content

Notifications about promotions including that brand, new product arrival alerts, sale information, exclusive coupons, etc.

Message Example

• Required Event: add_to_favorite (add to favorites), purchase, visit_brand_home (visit a specific brand home)

• Personalized message example: brand_name (brand name)

  • Required properties: name (user name), product_name (product name)

You can check messages by property through the user message preview

Cohort Setup Example

3. Re-engagement Campaign Using Favorite Category Information

Target & Purpose

Provide information related to categories that customers frequently visit/purchase to encourage re-visits.

Content

Notifications about promotions for that category, messages recommending popular products in the category.

Message Example

• Required Event: visit_category_list (visit a specific category)

Cohort Setup Example

Conversion Marketing Campaign

1. Limited-Time Coupon Issuance

Target & Purpose

Issue limited-time coupons to users who have visited the service within the last 90 days to drive re-visits and repeat purchases.

Content

Send coupon notification messages available during a specific period (weekend).

Message Examples

Cohort

Users who visited within the last 90 days

Marketing subscription consent

Send Settings

• Send type: Schedule-based

  • Recurring Send

Review Writing Encouragement Campaign

Target & Purpose

Nudge customers who have completed a purchase but have not written a review to leave a review after a specific period.

Content

Encourage review writing and announce review writing benefits.

Message Example

Cohort

• Cohort setup example: Funnel type cohort

  • Required events: complete_order (purchase complete), complete_review (review writing complete)

Message Content

• Personalized message example: User properties

  • Required properties: name (user name), product_name (product name)

Send Settings

• Send type: Event-based

  • Required event: complete_order (purchase complete)

  • Wait time: Send 7 days after event occurs