Conversion Marketing Campaign

If you're unsure about which campaign to run and how to set it up, refer to this template document.

We recommend cohorts for setting campaign targets by target and purpose, along with appropriate send types for each message. Replace the event keys with those used in your actual workspace.

1. Limited-Time Coupon Issuance

Target & Purpose

Issue limited-time coupons to users who have visited the service within the last 90 days to drive re-visits and repeat purchases.

Content

Send coupon notification messages available during a specific period (weekend) to encourage users to open their push notifications.

Message Examples

Title	Content	Send Time
⏰ Fri-Sat-Sun only weekend special	We've prepared a 3-coupon weekend special pack	Friday afternoon
Only available today!	Check the 5,000 KRW shopping credit coupon prepared for [Name]	Sunday morning
First come, first served 👉 [20% coupon] closing soon	Hurry up, the weekend special is ending soon	Sunday morning

Message Content

• Personalized message example: User properties

  • Required properties: name (user name)

Send Target

• Cohort setup example: Event type cohort

  • Required event: $session_start / visit / view_home (an event that can measure visits)

Cohort setup

• Targeting setup example: Marketing subscription consent

Send Settings

Send the message on the morning of the coupon expiration day.

• Send type: Schedule-based (Scheduled Send)

2. Discount Coupon for Users Who Visited but Did Not Purchase

Target & Purpose

Send discount coupon messages to customers who recently visited the service but did not complete a purchase to drive payment, increase purchase conversion rates, and strengthen customer satisfaction and loyalty.

Content

By sending personalized messages based on the user's previous visit history, items of interest, and cart contents, you can increase purchase conversion rates.

Message Examples

Title	Content	Topic
[Product] in your cart is waiting for [Name].	Low stock! Get additional benefits if you buy today 🎁	Low Stock + Additional Benefits
👀 [Product] [Name] was considering	Popularity is surging! Meet it again before it sells out	Low Stock
[Name] who visited today❤️	If you connect now, you'll get an instant 1️⃣0️⃣% benefit!	Additional Benefits

Message Content

• Personalized message example: Event properties, user properties

  • Required properties: productName (product name), name (customer name)

If you add event properties to the personalized message, set [Event-based Send] in the send settings and select the event that includes the event property.

Send Target

• Cohort setup example: Event type cohort

  • Required event: purchase (purchase)

Send Settings

Send the message 8 hours after the user last visited that product page.

• Send type: Event-based

  • Required event: view_productDetail

  • Wait time: Send 8 hours after event occurs

3. Nudging During Specific Periods

Target & Purpose

Send notifications to users in special circumstances to drive purchases. Reminding customers of purchase timing based on their purchase patterns can lead to immediate purchases.

Content

Send messages when user purchase patterns change based on special circumstances. Messages are more effective when sent based on environmental changes like sports events (soccer/baseball) or weather (temperature rise/rain).

Message Examples

Title	Content	Topic
It's a foul if you don't order chicken and beer today🚨	Order before the Korea vs. XXX game starts!	Special Event
🎁 Looking for a year-end gift?	We've collected only the best-received gifts! Order now for next-day delivery	Seasonal Event
Where to go for summer vacation? 🧐	Check our curated top 10 domestic summer destinations here	Seasonal Event
[Night Special🌙] A sale just for night owl [Name]	Discounts until 2 AM starting now	Specific Time

Message Content

Send Target

• All users

  • Required property: A separate attribute for marketing subscription consent needs to be collected.

Send Settings

Send the message on the day of the event.

• Send type: Schedule-based - Immediate Send/Scheduled Send