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For the complete documentation index, see llms.txt. This page is also available as Markdown.

Push Message Recommended Templates

Using Hackle's Cohort feature, you can run push message campaigns for various use cases.

These are cohort templates for setting campaign targets recommended by target and purpose. Replace the event keys with those used in your actual workspace.

For a detailed guide on how to create cohorts, see Create Cohort.

Customer Retention Campaign

New Member Welcome Campaign

  • Target & Purpose: Encourage newly registered customers to use the service

  • Content: Welcome message, exclusive coupon issuance

  • Message Example

  • Required Event: signup (member registration)

  • Cohort Setup Example: Event type cohort

Inactive Customer Re-engagement Campaign

  • Target & Purpose: Nudge customers who have not recently used the service to prevent them from fully churning

  • Content: Content recommendations, new product introductions

  • Message Example

  • Required Event: $session_start (new session start, Hackle auto-collected) or Any event (sum of all events, Hackle auto-generated)

  • Cohort Setup Example: Event type cohort

Interest-Based Personalized Message Campaigns

Message Examples

Campaign to Improve Purchase Conversion Using Interest Product Information

  • Target & Purpose: Send promotional information about products that customers have shown interest in but haven't purchased to encourage buying

  • Content: Notifications about promotions including products the customer expressed interest in, exclusive coupons for those products, etc.

  • Message Example

  • Required Event: add_to_favorite (add to favorites), view_item (visit specific product detail page)

  • Cohort Setup Example:

Campaign to Increase Purchase Frequency Using Favorite Brand Information

  • Target & Purpose: Provide information about brands that customers have shown interest in or frequently purchased (brands with loyalty) to encourage continued purchases

  • Content: Notifications about promotions including that brand, new product arrival alerts, sale information, exclusive coupons, etc.

  • Message Example

  • Required Event: add_to_favorite (add to favorites), purchase, visit_brand_home (visit a specific brand home)

  • Personalized message setup example: Add the required properties to the product name

  • Cohort Setup Example:

Re-engagement Campaign Using Favorite Category Information

  • Target & Purpose: Provide information related to categories that customers frequently visit/purchase to encourage re-visits

  • Content: Notifications about promotions for that category, messages recommending popular products in the category

  • Message Example

  • Required Event: visit_category_list (visit a specific category)

  • Cohort Setup Example:

Conversion Marketing Campaign

Cart Abandonment Reminder Campaign

  • Target & Purpose: Nudge customers who added products to their cart but did not purchase to complete their order

  • Content: Cart item reminder, low stock alert, additional benefits

  • Message Example

  • Required Event: add_to_cart (add to cart), view_checkout (enter checkout page) or complete_order (complete purchase)

  • Cohort Setup Example: Funnel type cohort

Checkout Abandonment Campaign to Drive Purchase

  • Target & Purpose: Nudge customers who visited the checkout page but did not complete their purchase to finish the order

  • Content: Low stock alert, fast delivery information, additional benefits

  • Message Example

  • Required Event: view_checkout (enter checkout page), complete_order (complete purchase)

  • Cohort Setup Example: Funnel type cohort

Review Writing Encouragement Campaign

  • Target & Purpose: Nudge customers who completed a purchase but have not written a review to leave a review

  • Content: Encourage review writing, announce review writing benefits

  • Message Example

  • Required Event: complete_order (complete purchase), complete_review (complete review writing)

  • Cohort Setup Example: Funnel type cohort

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