Promotional Push Message Guidelines
The Korea Internet & Security Agency (KISA) App Push Advertising Guidelines are a guide to help businesses that send app push advertisements comply with the Act on Promotion of Information and Communications Network Utilization and Information Protection.
The following is a summary of the guidelines. For details, please refer to the Korea Internet & Security Agency's content.
The main content of the guide is as follows.
Obtaining Subscription Consent
To send app push advertisements, you must obtain explicit prior consent from the recipient. Subscription consent can be obtained when installing the app, within the app, or on a separate website.
Providing the Opportunity to Opt Out and Withdraw Consent
Recipients can refuse to receive app push advertisements or withdraw their consent at any time. Opting out and withdrawing consent can be done within the app or on a separate website.
Restrictions on Nighttime Advertisement Delivery
App push advertisements cannot be sent between 9:00 PM and 8:00 AM.
Required Disclosures When Sending Promotional Information
When sending app push advertisements, the following must be disclosed:
Name of the sender
Content of the promotional information
Method of opting out and withdrawing consent
Prohibited Actions for Promotional Information Senders
Businesses that send app push advertisements must not do the following:
Send promotional information against the recipient's will
Refuse or obstruct opt-outs or withdrawal of consent
Falsely record the fact of opt-out or withdrawal of consent
Businesses that send app push advertisements must comply with the above requirements. Violations may result in fines of up to 50 million Korean won under the Act on Promotion of Information and Communications Network Utilization and Information Protection.
The following points should be noted in order to comply with the App Push Advertising Guidelines, as illustrated through example images.
Insert the "(Ad)" text in the title to clearly indicate that it is an advertisement.
Provide specific details about the promotional content.
Clearly state the method of opting out and withdrawing consent.
Businesses that send app push advertisements must comply with the above requirements to adhere to the Act on Promotion of Information and Communications Network Utilization and Information Protection, and must minimize inconvenience to recipients.
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