# Promotional Push Message Guidelines

The Korea Internet & Security Agency (KISA) App Push Advertising Guidelines are a guide to help businesses that send app push advertisements comply with the Act on Promotion of Information and Communications Network Utilization and Information Protection.

The following is a summary of the guidelines. For details, please refer to the [Korea Internet & Security Agency's content](https://www.kisa.or.kr/401/form?postSeq=3256#fndoDocumentPreview).

The main content of the guide is as follows.

* **Obtaining Subscription Consent**

To send app push advertisements, you must obtain explicit prior consent from the recipient. Subscription consent can be obtained when installing the app, within the app, or on a separate website.

![App push advertising subscription consent example](/files/2uAZsn2LnSJsds37M4Xt)

* **Providing the Opportunity to Opt Out and Withdraw Consent**

Recipients can refuse to receive app push advertisements or withdraw their consent at any time. Opting out and withdrawing consent can be done within the app or on a separate website.

* **Restrictions on Nighttime Advertisement Delivery**

App push advertisements cannot be sent between 9:00 PM and 8:00 AM.

* **Required Disclosures When Sending Promotional Information**

When sending app push advertisements, the following must be disclosed:

* Name of the sender
* Content of the promotional information
* Method of opting out and withdrawing consent
* **Prohibited Actions for Promotional Information Senders**

Businesses that send app push advertisements must not do the following:

* Send promotional information against the recipient's will
* Refuse or obstruct opt-outs or withdrawal of consent
* Falsely record the fact of opt-out or withdrawal of consent

Businesses that send app push advertisements must comply with the above requirements. Violations may result in fines of up to 50 million Korean won under the Act on Promotion of Information and Communications Network Utilization and Information Protection.

The following points should be noted in order to comply with the App Push Advertising Guidelines, as illustrated through example images.

![Example of an app push message compliant with the guidelines](/files/bOS8wCSNL2UuyvYUJM4H)

* Insert the "(Ad)" text in the title to clearly indicate that it is an advertisement.
* Provide specific details about the promotional content.
* Clearly state the method of opting out and withdrawing consent.

Businesses that send app push advertisements must comply with the above requirements to adhere to the Act on Promotion of Information and Communications Network Utilization and Information Protection, and must minimize inconvenience to recipients.


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