Measure Push Message Campaign Performance

Use Hackle's powerful data analytics capabilities to deeply measure campaign performance.

Step 1. Select a Campaign

From the Push Message menu in the Dashboard, select the campaign whose performance you want to review.

Select a push message campaign

Step 2. View Summary Statistics

For campaigns with a sending history, you can quickly check simple statistics at the top.

You can easily see the number of sends, delivery rate, and click-through rate at a glance.

Clicking the Analyze Detailed Performance button in the upper right corner takes you to the screen where you can analyze the performance data for that campaign.

Analyze data

Step 3. Detailed Performance Analysis

You can easily analyze the send and click events of the selected campaign using Funnel Analysis.

Step 3-1. Default Settings

Default analysis conditions

The meaning of each event is as follows:

• (1) Number of sends (UV): $push_send

• (2) Number of clicks (UV): $push_click

• The identifier criteria are the same as the cohort set as the target. (device_id or user_id)

• The query period is the same as the campaign's send period.

View results

Step 3-1. Additional Analysis

Want to know the conversion rate after a push message click?

Select the desired event (e.g., coupon application, purchase completion) at an analysis step, and you can immediately see the conversion rate that occurred after the push message click.

Add analysis step

Need to compare by user group?

Set the desired user group (e.g., Android, iOS users) in the right-hand user group section, and you can easily compare conversion rates by user group.

Conversion rate comparison by user group