> For the complete documentation index, see [llms.txt](https://docs.hackle.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hackle.io/en/crm-marketing/message-price.md).

# Message Pricing

{% hint style="info" %}
Kakao and SMS messages incur separate sending costs.

Message sending costs are separate from existing event billing and can be paid by topping up credits.\
For details or pricing inquiries, please contact <support@hackle.io>
{% endhint %}

{% hint style="danger" %}
Starting January 2026, Kakao Friendtalk has been merged into Brand Message.
{% endhint %}

### Standard Unit Pricing by Message Type (As of January 2026)

| Channel                   | Subtype    | Standard Price\* | Promotional Price\*\* |
| ------------------------- | ---------- | ---------------- | --------------------- |
| Kakao Alimtalk            | Alimtalk   | 10               | 8                     |
| Kakao Brand Message\*\*\* | Friend     | 25               | 23                    |
| Kakao Brand Message       | Non-friend | 35               | 33                    |
| SMS                       | SMS        | 12               | 10                    |
| SMS                       | LMS        | 39               | 33                    |
| SMS                       | MMS        | 90               | 75                    |

{% hint style="info" %} <sup>\*</sup> VAT excluded, and promotional pricing may be changed or terminated early without prior notice at our discretion.

<sup>\*\*</sup> Refunds for charged credit are available when the paid remaining balance is 10,000 KRW or more, and a separate fee is incurred upon refund.

<sup>\*\*\*</sup> Kakao Brand Message can be sent to non-channel friends.\
Regardless of layout, the pricing above applies based on channel friend status.
{% endhint %}

### Credit Top-up Information

Starting August 2025, the policy has changed so that tax invoices for credit top-ups are issued in the following month based on the top-up amount.

For your first top-up, you will need a business registration certificate and a tax invoice recipient email address to issue a tax invoice.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.hackle.io/en/crm-marketing/message-price.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.