# Message Pricing

{% hint style="info" %}
Kakao and SMS messages incur separate sending costs.

Message sending costs are separate from existing event billing and can be paid by topping up credits.\
For details or pricing inquiries, please contact <support@hackle.io>
{% endhint %}

{% hint style="danger" %}
Starting January 2026, Kakao Friendtalk has been merged into Brand Message.
{% endhint %}

### Standard Unit Pricing by Message Type (As of January 2026)

| Channel                    | Subtype    | Standard Price\* | Promotional Price\*\* |
| -------------------------- | ---------- | ---------------- | --------------------- |
| Kakao Alimtalk             | Alimtalk   | 10               | 8                     |
| Kakao Brand Message \*\*\* | Friend     | 25               | 23                    |
| Kakao Brand Message        | Non-friend | 35               | 33                    |
| SMS                        | SMS        | 12               | 10                    |
| SMS                        | LMS        | 39               | 33                    |
| SMS                        | MMS        | 90               | 75                    |

> \*VAT excluded\
> \*\* Promotional pricing may be changed or terminated early without prior notice at our discretion.\
> \*\*\* Kakao Brand Message can be sent to non-channel friends.\
> Regardless of layout, the pricing above applies based on channel friend status.

### Credit Top-up Information

Starting August 2025, the policy has changed so that tax invoices for credit top-ups are issued in the following month based on the top-up amount.

For your first top-up, you will need a business registration certificate and a tax invoice recipient email address to issue a tax invoice.


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