> For the complete documentation index, see [llms.txt](https://docs.hackle.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hackle.io/en/crm-marketing/kakao-message-guide/friendtalk-vs-alimtalk.md).

# Friendtalk vs Alimtalk

{% hint style="danger" %}
In accordance with Kakao's business messaging policy change, existing Friendtalk messages will be automatically migrated to Brand Message (Flexible Type).\
**The updated pricing policy applies from January 1, 2026.**
{% endhint %}

Kakao Biz Message is a representative messaging channel for effective customer communication.\
Among its offerings, Friendtalk and Alimtalk are distinct message types suited for different purposes and situations, as described below.

![](https://143363954-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyAVlNQhS253reum0Ce94%2Fuploads%2Fgit-blob-d3e49a65274d2839d9a0a9587a7fbebf94d1db6c%2F01df82b042b4f251c8e95662e458bf00d54b90f4_8c1975ac9cf4c960.jpg?alt=media)

## What is Friendtalk?

Friendtalk is a marketing message that can be sent to customers who have added your KakaoTalk Channel as a friend.\
It can be composed in various formats — text, images, wide images, carousels, buttons, and more — making it ideal for event or promotion announcements.

### Send Examples

* New product launch notifications
* Discount events and coupon delivery
* Cart abandonment reminders
* Purchase-driving messages

### Pros and Cons

| Pros                                                          | Cons                                                     |
| ------------------------------------------------------------- | -------------------------------------------------------- |
| High click-through rate using images and buttons              | Classified as promotional message; opt-in required       |
| Personalized customer marketing possible (granular targeting) | Sending restricted during late night (20:50 \~ 08:00)    |
| Brand-friendly design applicable                              | Can only be sent to customers who have added the channel |

## What is Alimtalk?

Alimtalk is a service that sends **informational messages** that customers truly need through KakaoTalk.\
It delivers order confirmations, shipping updates, reservation notifications, and more based on pre-defined templates, quickly and reliably.

### Send Examples

* Order / payment / shipping notifications
* Password change alerts
* Reservation confirmation / cancellation notifications
* Membership point accrual and expiration alerts

### Pros and Cons

| Pros                                          | Cons                                         |
| --------------------------------------------- | -------------------------------------------- |
| Can deliver information without opt-in        | Cannot include promotional content           |
| High open rate and trustworthiness            | Template must be pre-registered and approved |
| Can be integrated with automated send systems | Limited design flexibility (text-based)      |

***

* **Friendtalk** is effective for maximizing marketing performance through images, buttons, and customer targeting.
* **Alimtalk** is better suited for delivering important information quickly, providing a trustworthy customer experience.

Using both message types for their respective purposes can simultaneously improve **customer engagement and satisfaction**. With Hackle, you can easily configure both message types and review send performance with data. Build trust with Alimtalk, and re-engage customers with Friendtalk!

[Send Kakao Friendtalk](/en/crm-marketing/kakao-message-guide/brand-message.md)

Send Kakao Alimtalk


---

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