Friendtalk vs Alimtalk
Kakao Biz Message is a representative messaging channel for effective customer communication. Among its offerings, Friendtalk and Alimtalk are distinct message types suited for different purposes and situations, as described below.
What is Friendtalk?
Friendtalk is a marketing message that can be sent to customers who have added your KakaoTalk Channel as a friend. It can be composed in various formats — text, images, wide images, carousels, buttons, and more — making it ideal for event or promotion announcements.
Send Examples
New product launch notifications
Discount events and coupon delivery
Cart abandonment reminders
Purchase-driving messages
Pros and Cons
High click-through rate using images and buttons
Classified as promotional message; opt-in required
Personalized customer marketing possible (granular targeting)
Sending restricted during late night (20:50 ~ 08:00)
Brand-friendly design applicable
Can only be sent to customers who have added the channel
What is Alimtalk?
Alimtalk is a service that sends informational messages that customers truly need through KakaoTalk. It delivers order confirmations, shipping updates, reservation notifications, and more based on pre-defined templates, quickly and reliably.
Send Examples
Order / payment / shipping notifications
Password change alerts
Reservation confirmation / cancellation notifications
Membership point accrual and expiration alerts
Pros and Cons
Can deliver information without opt-in
Cannot include promotional content
High open rate and trustworthiness
Template must be pre-registered and approved
Can be integrated with automated send systems
Limited design flexibility (text-based)
Friendtalk is effective for maximizing marketing performance through images, buttons, and customer targeting.
Alimtalk is better suited for delivering important information quickly, providing a trustworthy customer experience.
Using both message types for their respective purposes can simultaneously improve customer engagement and satisfaction. With Hackle, you can easily configure both message types and review send performance with data. Build trust with Alimtalk, and re-engage customers with Friendtalk!
Send Kakao Alimtalk
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