> For the complete documentation index, see [llms.txt](https://docs.hackle.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hackle.io/en/crm-marketing/kakao-message-guide/brand-message-targeting/brand-message-targeting-type.md).

# Brand Message Recipient Targeting

{% hint style="info" %}
Use recipient targeting to send Brand Messages with an expanded send range through segmented targeting for more efficient ad messages.
{% endhint %}

With Brand Message, you can send promotional messages to recipients who have consented to receive marketing **without requiring them to add your channel as a friend**.

This is made possible by Brand Message's **recipient targeting**.

**Through the Hackle Dashboard, you can configure which customer type to send Brand Messages to.**

## All among marketing/Kakao consent recipients

![All among marketing/Kakao consent recipients](/files/yVTscv6LGGONUSgnjDlU)

Send to **all users who have consented to receive marketing/Kakao messages**.

This reaches the widest range of customers.

👉 **Use example**: Large-scale campaign messages such as limited-time discounts, seasonal promotions, new product launches, etc.

## Marketing/Kakao consent recipients, excluding channel friends

![](/files/BJPIyhIPXfOWUod3dOSd)

Send to **users who have consented to receive marketing/Kakao messages, excluding channel friends**.

This reaches a customer group that has not yet formed a deep relationship with the sending brand.

Since the audience is non-channel friends, it is suitable for emphasizing the benefits of becoming a channel friend.

👉 **Use example**: Discount/coupon promotions for channel friends, etc.

## Marketing/Kakao consent recipients, channel friends only

![](/files/HxTFZfF89xfFnhwbCYvP)

Send by **including only channel friends among users who have consented to receive marketing/Kakao messages**.

This customer group is actively ready to receive promotional/marketing messages.

You can send messages emphasizing differentiated benefits such as interest-based product recommendations and cart reminders based on customer behavior data.

👉 **Use example**: Interest-based product recommendations, cart reminders, private sales, pre-reservations, etc.

***


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.hackle.io/en/crm-marketing/kakao-message-guide/brand-message-targeting/brand-message-targeting-type.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.