# Create Kakao Brand Message

Brand Message is a message that allows you to send promotional messages to both users who have consented to receive marketing and KakaoTalk Channel friends using KakaoTalk Channels.

{% hint style="warning" %}
KakaoTalk Channel Integration and credit top-up are required before sending Kakao Messages.

* If you have not yet completed the integration, please refer to the [KakaoTalk Channel Integration Guide](/en/external-link/crm-channels/kakaotalk-integration.md).
* To top up your credits, please contact the Hackle team at <support@hackle.io>.
  {% endhint %}

{% stepper %}
{% step %}
**Create Campaign**

{% hint style="warning" %}
A pre-registration process is required to send Brand Messages.
{% endhint %}

**Brand Message Send Requirements**

Submit the required materials for using Brand Message through the link in the Dashboard.

* Channel conditions (Business Channel, 50,000+ channel friends)
* Alimtalk send history within the past 3 months
* Promotional (marketing) subscription consent documentation
  * Screen images confirming that marketing subscription consent is being collected via SMS, KakaoTalk, or other channels

For other inquiries, please contact the Hackle team at <support@hackle.io>.

**Create Message**

Once you have completed the KakaoTalk Channel integration and submitted the required documents, click the **`+ Create Campaign`** button in the upper right of **`Kakao Message`** to create a new Brand Message campaign.

![](/files/sCucmOVj19QB7jgMrWEP)

* **Name**: Required field. Enter the name of the campaign you want to run.
* **Description**: Optional field. If there is a description, it helps other team members understand what campaign is being run.

When the campaign is created, you can view the campaign key, title, description, and status.

* Campaign Key: A unique value that identifies the campaign. It can be used to extract users exposed to a specific campaign.
* Campaign Title / Description: You can edit the title and description.
* Campaign Status: When you first create a campaign, it is in 'Draft' status. After composing and saving the campaign details, you can start the campaign. Click the \[Edit] button at the top to modify campaign content.
  {% endstep %}

{% step %}
**Select Template**

Brand Messages can be sent by selecting one of your pre-created templates. Click the \[Select Template] button and select the required template in the modal.

![](/files/cTj1vxZlWyizgZ8jAC3D)

Click \[Create Template] in the lower left to compose a message tailored to your service.

Templates can be sent immediately upon saving, and can be created and edited from the Template Management tab within the Kakao Message list.

![](/files/qldFigPfbsBxuuxo821D)

Refer to the [Brand Message Creation Guide](https://kakaobusiness.gitbook.io/main/ad/brandmessage) to create various message templates suited to your service.
{% endstep %}

{% step %}
**Set Personalization Variables**

![](/files/CqN8zapr9u742cMGkgFx)

If personalization variables are configured in the template, you need to connect actual data to those variables. You can enter values directly or use Liquid syntax to send personalized messages to users.

![](/files/dp1qDH2aw2j0bc69fhGM)

**User Message Preview**

The User Message Preview can be used to verify that personalization variables are working correctly.

Enter a value that matches your personalization variable and check the actual rendered message in the preview on the right.
{% endstep %}

{% step %}
**Save and Test**

Once you have finished composing the message, click the \[Next] button in the upper right to continue with Send Settings. Or click \[Save] to save what you have written so far.

**Sending a Test Message**

If you want to preview the Kakao Message on an actual device, click the Test Send button.

Test messages cannot be sent when in \[Draft] status.

![](/files/sSnqAyaWMq740PqFWDFg)

Enter the phone number and click the Send button to send the Kakao Message to that number.

* Test messages are sent regardless of the campaign's status. Friendtalk cannot be sent during late-night hours (20:50–08:00).
* Test messages can only be sent to KakaoTalk Channel friends. Verify that the entered phone number has been added as a friend.
* Credits are deducted when sending a test message. Test message sending may be restricted if there are insufficient remaining credits.
  {% endstep %}
  {% endstepper %}


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