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In-App Message Exposure Process

Overview

This document explains the process for determining whether an in-app message is displayed to a user.

Note that only one in-app message is displayed at a time.

Flowchart

Process Details

The process for determining whether to display an in-app message is as follows:

1. The event registered as the trigger event for the in-app message occurs.

  • When the trigger event occurs, it is evaluated whether the event and property filter conditions are satisfied.

  • If conditions are not satisfied, the in-app message is not displayed.

2. Check whether the layout is supported.

  • Older versions of the SDK may not support certain in-app message layouts. (A notice is displayed when configuring an in-app message in the Dashboard.)

  • If the layout is not supported in the current version of the SDK, the in-app message is not displayed.

3. Check whether the user is registered as a test device.

  • If the user is registered as a test device, the in-app message is displayed. If an A/B Test is applied, the user is assigned to the designated test group.

4. Check whether the in-app campaign status is active.

  • If the status is 'In Progress' or 'Completed', the in-app message is not displayed.

5. Check whether the in-app campaign is within its display period.

  • If outside the campaign display period, the in-app message is not displayed.

6. Check in-app campaign display limit conditions.

  • If the campaign is configured to be displayed a maximum of n times per session/device/period for the same campaign, the in-app message is not displayed due to the display limit condition.

7. Check whether the user satisfies the audience conditions.

  • If the user does not satisfy the targeting conditions — such as properties, A/B Test distribution, Feature Flag distribution, event count conditions, etc. — the in-app message is not displayed.

8. Check A/B Test conditions.

  • If conditions 1–7 are satisfied and no A/B Test is configured, the in-app message is displayed.

  • If conditions 1–7 are satisfied and an A/B Test is ongoing, the in-app message is displayed per group. If Group A is the control group, the in-app message is not displayed.

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