# CRM Marketing Introduction ## CRM Marketing Welcome to Hackle CRM Marketing! Hackle provides CRM Marketing features on a single platform that enables marketers to design and optimize the customer journey. ![](/files/CgaHIeXNQtzRv8wEdJsl) ## Overview Beyond simple message sending, you can design automated marketing scenarios tailored to each customer's service usage journey. Manage In-App Messages, Push Messages, Kakao Messages, and more across multiple channels in a single Dashboard, and continuously improve campaign performance through A/B Tests and data analysis. #### Core Values * Data-driven Targeting: Use user behavior data to extract specific customer segments who have taken certain actions. * Unified Management of Multiple Message Channels: Organically connect every touchpoint with customers — in-app, push, Kakao, SMS, and more. * Automated Journey: Automate repetitive marketing tasks to improve operational efficiency and optimize conversion rates. * Per-channel Optimization and Integrated Performance Analytics: View send rate, open rate, click rate, and conversion rate for each channel at a glance. ## Key Features


User Journey	Visually design the entire flow from user acquisition to conversion	/pages/0VC9PYbsOZsjhFLLi9zR
In-App Message	Show real-time popups to drive immediate engagement	/pages/JS14FIbWOVDQfiKIqmFN
Push Message	Bring churned customers back with personalized copy and images	/pages/B1c57PNv96lev4q9DVci
Kakao Message (Alimtalk, Brand Message)	Use Hackle's targeting to send messages to KakaoTalk users	/pages/dxUqmLufNPZG1Qyce1V2
Webhook	Integrate Hackle with your business logic to build a scalable marketing system	/pages/iE6TIymWY01buU9fHlcp
Text Message	A high-reach channel that covers all customers, including those who have not installed the app.	/pages/u03pLYLURvDeLT84jMKp
Campaign Report	Analyze how much various CRM campaigns have contributed to your actual business.	/pages/fw5qckDcpnhM65nAyZUi
CRM Property Management	Easily manage users' marketing opt-in consent and phone number collection.	/pages/zMxGeqM8KTKukqVGso83

## Teams That Need Hackle CRM Marketing Designed for every team that needs sophisticated marketing that responds to customer behavior, beyond simple message sending. * **Teams urgently looking to improve retention** Are you getting plenty of new users but struggling with low return rates? Use User Journey design to send the right push notification or Alimtalk at exactly the right moment to bring churned customers back. * **Marketing teams looking to increase conversion rate (CVR)** Simple mass-sends have poor cost-effectiveness. Target precise segments — customers who left items in their cart, or users who visited a specific page more than 3 times — to deliver meaningful messages that lead to actual purchases. * **Growth teams that need to prove message performance with data** Want to know which copy was most effective, or which channel drove more clicks? Use send result reports and real-time Webhook integration to quantitatively analyze campaign performance and plan your next strategy. * **Teams that want to manage multiple communication channels in one place** If you are tired of managing in-app, push, Kakao, and SMS in separate tools, consolidate all channels in Hackle's single Dashboard to deliver a consistent brand message. ## USE CASES Recommended by the Hackle Team

		Cover image
Want to find users who abandoned their cart?	Learn how to identify drop-off users with Funnel Analysis and manage them with Cohorts.	/files/MAN2k0qsqoKedOPU5lvj	/pages/aTomFUwYBRfWGBn1X1qV
How to re-engage churned users	Learn the A-Z of bringing users back to your site.	/files/8tiMNF7y9WKODI0LkhEu	/pages/gq0TAMsH4Kszb5Y0BWRu
What message resonates most with users?	Learn how to test user responses and optimize with In-App Message MAB Tests.	/files/9VbogCRBviZjilEtaiJG	/pages/PZv7HpmwobNzOYpKwV70

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