> For the complete documentation index, see [llms.txt](https://docs.hackle.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hackle.io/en/crm-marketing/campaign-report/set-campaign-analysis-report.md).

# Configure Report

To set up a Campaign Report, click the **\[Create Report]** button at the center of the screen. In the **\[Campaign Report Settings]** modal, you can configure the analysis target and performance measurement criteria.

![](/files/jFQo8BmfEf3EvLuNIk5m)

{% stepper %}
{% step %}

#### Analysis Target

* **Date Range:** Select the send period of the campaigns to analyze. (e.g., last 7 days, 30 days, or a custom range)
* **Campaign Selection:** Select the channel whose performance you want to review. (e.g., Push Message, Kakao Message, etc.)
  {% endstep %}

{% step %}

#### Performance Measurement Criteria

**Attribution Model**

Select the criteria by which conversion performance is credited.

* **Indirect Conversion:** If the target event is achieved within the configured period after receiving the message, *regardless of whether the message was clicked*, it is counted as a conversion. (Useful for measuring the reminder effect and influence of a message)
* **Direct Conversion:** If the target event is achieved within the configured period only if the message was *directly clicked*, it is counted as a conversion. (Useful for measuring the immediate appeal of message creative)

**Conversion Window**

Set the time window after message receipt (or click) within which actions are counted as conversions. (e.g., within 24 hours, 3 days, or 7 days)

**Conversion Event Selection**

Select the final goal event you want customers to achieve through the campaign.

* Press `[+ Add Event]` to select desired events such as 'purchase completed' or 'add to cart', and configure detailed properties (e.g., a specific product category).
  {% endstep %}

{% step %}

#### Save and View Results

Click the `[Save]` button, and performance data matching all the criteria you configured above will be displayed as a table chart.

\*It may take up to 5 minutes to load the data.

![](/files/3dm3H9IlDsi9LqV0qKWG)
{% endstep %}
{% endstepper %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.hackle.io/en/crm-marketing/campaign-report/set-campaign-analysis-report.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.