Configure Report

To set up a Campaign Report, click the [Create Report] button at the center of the screen. In the [Campaign Report Settings] modal, you can configure the analysis target and performance measurement criteria.

1

Analysis Target

• Date Range: Select the send period of the campaigns to analyze. (e.g., last 7 days, 30 days, or a custom range)

• Campaign Selection: Select the channel whose performance you want to review. (e.g., Push Message, Kakao Message, etc.)

2

Customer Behavior Funnel

Attribution Model

Select the criteria by which conversion performance is credited.

• Indirect Conversion: If the target event is achieved within the configured period after receiving the message, regardless of whether the message was clicked, it is counted as a conversion. (Useful for measuring the reminder effect and influence of a message)

• Direct Conversion: If the target event is achieved within the configured period only if the message was directly clicked, it is counted as a conversion. (Useful for measuring the immediate appeal of message creative)

Funnel Conversion Window

Set the time window after message receipt (or click) within which actions are counted as conversions. (e.g., within 24 hours, 3 days, or 7 days)

Funnel Event Selection

Select the final goal event you want customers to achieve through the campaign.

• Press [+ Add Event] to select desired events such as 'purchase completed' or 'add to cart', and configure detailed properties (e.g., a specific product category).

3

Performance Measurement Criteria

Conversion Event

Select the event that represents the campaign's most essential goal. (e.g., purchase, sign-up, coupon usage, etc.)

Conversion Value

If you want to also aggregate the value generated when a conversion occurs through the campaign, set a conversion value. The conversion value is calculated based on the properties of the selected conversion event. (e.g., Conversion Event: purchase / Conversion Value: revenue)

Conversion Window

This value determines whether only events performed within a certain period after the user viewed the campaign are counted as performance (default: 7 days). For example, if set to 7 days, only conversion events that occur within 7 days after the campaign is viewed are counted as performance for that campaign.

4

Save and View Results

Click the [Save] button, and performance data matching all the criteria you configured above will be displayed as a table chart.

*It may take up to 5 minutes to load the data.