Measuring Campaign Performance

Use Hackle's powerful data analytics features to measure your campaign performance in depth.

Step 1. Select a Campaign

From the Dashboard menu, select the campaign whose performance you want to check.

Select push message campaign

Step 2. Check Summary Statistics

For campaigns with a send history, you can check simple statistics right at the top.

You can see the number of sends, the send rate, and the click rate at a glance.

Clicking the Analyze Detailed Performance button in the top right takes you to the Data Analytics screen, where you can analyze that campaign's performance data.

Analyze data

Step 3. Detailed Performance Analysis

You can easily analyze the send and click events of the selected campaign with Funnel Analysis.

Step 3-1. Basic Settings

Default analysis conditions

The meaning of each event is as follows.

• (1) Number of sends (UV): $push_send,

• (2) Number of clicks (UV): $push_click

• The identifier basis is the same as the cohort set as the target. (device_id or user_id)

• The lookup period is the same as the campaign's send period.

View results

Step 3-1. Additional Analysis

Want to know the conversion rate after a push message click?

Select the event you want (e.g., coupon applied, purchase completed) in the analysis step, and you can immediately check the conversion rate that occurred after the push message click.

Add analysis step

Need to compare by user group?

Set the user groups you want (e.g., Android, iOS users) in the user group panel on the right, and you can easily compare conversion rates by user group.

Compare conversion rates by user group