Cafe24 Event Description

This document describes the identifiers, User Properties, and events that are automatically collected during Cafe24 Integration.

• Identifier information depending on whether the store visitor is logged in

• User Property information set based on store member information

• Events that are automatically collected for store user actions

Identifiers

Identifier	Description
userId	Users who are logged in to the store have this identifier. This is the same value as the customer ID that can be found in Cafe24 Member Information Lookup.
deviceId	Users who are not logged in to the store only have this identifier.

For more details, see Managing User Identifiers.

User Properties

Properties Collected on Page Access

Collected in real time when a user accesses a store page.

Property Key	Description
mall_id	Cafe24 mall identifier
event_shop_no	Cafe24 shop number
member_id	Member ID (same as userId)
name	Member name
nick_name	Member nickname
email	Email address
phone	Phone number
is_birthday	Birthday info ("T" / "F")
group_name	Member group name
group_no	Member group number
additional_information	Additional member information
authentication_method	Authentication method
created_date	Sign-up date (yyyymmdd format)
created_datetime	Sign-up date and time (ISO format)
available_point	Available points
total_point	Total accumulated points
used_point	Used points
returned_point	Returned points
unavailable_point	Unavailable points
all_credit	Total deposit balance
member_total_credit	Member total deposit balance
total_credit	Total deposit
used_credit	Used deposit
refund_wait_credit	Deposit pending refund
news_mail	Newsletter subscription consent
sms	SMS subscription consent
is_login	Current login status
coupon_count	Number of coupons held
last_login_provider	Authentication provider used for the last login
last_seen_product_no	Number of the most recently viewed product
last_visit_page	Last visited page
last_visit_date	Last visit date (yyyy-mm-dd format)
cafe_mkt	Value of the cafe_mkt parameter in the URL
cart_total_quantity	Total item quantity in the cart
cart_items_count	Number of item rows in the cart
cart_items_unique_count	Number of unique product types in the cart
cart_total_order_price	Total order amount in the cart
cart_option_ids	Array of option IDs in the cart
cart_product_nos	Array of product numbers in the cart
cart_comb_product_no_option_id	Array of product-number and option-ID combinations in the cart
guestId	Cafe24 guest ID (Custom Identifier)
cvid	Cafe24 visitor ID cookie (Custom Identifier)
cvid_y	Cafe24 visitor annual ID cookie (Custom Identifier)

Is there a property that is not being collected?

All information is collected based on values provided by Cafe24.

If there are properties that must be collected, try changing your Cafe24 Sign-up Field Settings.

Periodically Updated Properties

The Hackle server periodically collects information to update User Properties. To enable collection, please contact the Hackle team separately.

Property Key	Description
cart_items_last_added_date	Date of last item added to the cart
order_first_date	First order date
order_last_date	Last order date
order_total_count	Total number of orders
cp_{couponNo}_issued_date	Issue date per coupon
cp_{couponNo}_expire_date	Expiration date per coupon
cp_{couponNo}_used_date	Usage date per coupon (nullable)
cp_{couponNo}_use_flag	Usage status per coupon
birthday	Date of birth (yyyyMMdd format)
birthdate	Birthday month-day (MM-dd format)
birthday_year	Year of birth (yyyy format)
solar_calendar	Solar/lunar calendar indicator ("양력" or "음력")

Events

Real-time Events

Collected in real time when a user action occurs.

Event Key	Key Event Properties	Trigger	In-App Message	Non-member Send
$page_view	$page_name	On entering any page	O
$engagement	$page_name $engagement_time_ms	When the browser's active state changes	O
$session_start		When a session starts	O
$session_end		When a session ends	O
view_home	utm_campaign utm_content utm_id utm_medium utm_source utm_term	On entering the main page	O
view_product	product_no product_name price utm_*	On entering a product detail page	O
view_product_list	category_name cate_no utm_*	On entering a category/product list page	O
view_cart	total_quantity total_order_price product_nos product_names utm_*	On entering the cart page	O
view_checkout	discounted_price price is_surl product_no utm_*	On entering the order form page	O
view_completed_order	order_id discounted_price price delivery_fee utm_*	On entering the order completion page	O
scroll_home	depth (scroll depth in increments of 5)	When the user scrolls on the main page	O
scroll_product	product_no depth	When the user scrolls on a product detail page	O
click_buy_cart	product_no price discounted_price purchase_unit checkout_type	Click the purchase button from the cart	O
click_buy_product	product_no price discounted_price purchase_unit checkout_type	Click direct purchase from the product detail	O
click_buy_checkout		Click Pay on the order form	O
cafe24_signup	name nick_name birthday gender cellphone	New member sign-up
cafe24_login	member_id group_name inflow_name	Member login
cafe24_add_to_cart	add_to_cart_product_name total_quantity product_nos product_names	Add to cart
cafe24_add_to_cart_items	product_no product_name quantity product_price option_value	Add to cart (per product)
cafe24_order_form	total_quantity items_count total_order_price product_nos product_names	Enter the order form
cafe24_order_form_items	product_no product_name quantity product_price option_value	Enter the order form (per product)
cafe24_complete_order	order_id payment_method is_first_order order_amount items_count is_member	Order completed		O
cafe24_complete_order_items	Similar to cafe24_complete_order	Order completed (per product)		O
cafe24_cancel_order	order_id claim_reason_type claim_reason claim_reason_type_text is_member	Order canceled		O
cafe24_cancel_order_items	Similar to cafe24_cancel_order	Order canceled (per product)		O
cafe24_return_order	Same as cafe24_cancel_order	Order returned		O
cafe24_return_order_items	Same as cafe24_cancel_order_items	Order returned (per product)		O
cafe24_refund_order	Same as cafe24_cancel_order	Order refunded		O
cafe24_refund_order_items	Same as cafe24_cancel_order_items	Order refunded (per product)		O

• In-App Message

  • Events marked with O can be used as start events for In-App Messages.

• Non-member Send

  • Events marked with O allow KakaoTalk/SMS messages to be sent even to Cafe24 non-members in event-based campaigns (Kakao/SMS event-based, User Journey). To enable non-member sending, please contact the Hackle team!

Are there other pieces of information being collected?

For the default properties that the Hackle SDK automatically collects, refer to Hackle Properties.

Periodically Published Events

These events are automatically collected by the Hackle server and published periodically. If you are planning a CRM campaign that uses these events, please contact the Hackle team.

Event Key	Key Event Properties	Trigger	Non-member Send
cafe24_start_shipping	order_id shipping_company_name tracking_no shipping_status is_member + order-related properties	Shipping started	O
cafe24_start_shipping_items	Similar to cafe24_start_shipping	Shipping started (per product)	O
cafe24_complete_shipping	Same as cafe24_start_shipping	Shipping completed	O
cafe24_complete_shipping_items	Same as cafe24_start_shipping_items	Shipping completed (per product)	O
cafe24_hold_shipping	Same as cafe24_start_shipping	Shipping on hold	O
cafe24_hold_shipping_items	Same as cafe24_start_shipping_items	Shipping on hold (per product)	O
cafe24_order_tracking_no_change	order_id shipping_company_name tracking_no	Tracking number changed

Custom Events

In addition to the events automatically collected by the plugin, you can create custom events.

GTM Integration

When creating custom events for a Cafe24 workspace, we recommend using GTM (Google Tag Manager).

If you already have existing triggers or tags, you can use them to send events to Hackle.

For details, refer to GTM Integration.