For the complete documentation index, see llms.txt. This page is also available as Markdown.

URL Test vs A/B Test

Choose an A/B Test when you are changing small elements within a page. A URL Test is a better fit when the entire page changes.

Category
A/B Test
URL Test

How changes are made

Content is changed dynamically on the original page

Visitors are distributed to a separate URL for each variation

Best suited changes

Individual elements such as buttons, copy, images, and colors

Overall structure such as design, layout, and page composition

How to prepare

Implement the change logic on the original page

Build and host the modified pages separately

Where to use

Web and app

Web pages

A/B Test

Shows different content to each visitor on the original page.

The server or the client randomly exposes button label Option A or Option B.

URL Test

Creates a separate URL for each variation and randomly distributes visitors between them. It is also called a redirect test or a split test.

Because the modified pages are operated separately, you do not need to implement change code for each element of the original page. You can start the experiment by adding the prepared URLs and the integration code to <head>.

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